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Speaking

“When it comes to 21st century dental practice marketing, Dr. Len Tau is fast becoming the industry standard. In the internet age word of mouth marketing has gone digital. And managing this flow – and knowing how to respond – is essential if you want to succeed! Dr. Len Tau is a fun, engaging lecturer who is happy to take questions and welcomes immediate feedback.”

Arun K. Garg, DMD

Speaking Engagements

Len is known for his lively and engaging presentations packed with ready-to-use strategies. He regularly inspires and equips audiences with his dental marketing expertise and his passion for practice growth.

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Speaking Topics Include:

Today's Online Marketing Strategies

One of the most effective ways to increase new patient numbers and case acceptance rates is with a comprehensive online marketing strategy. Does your practice have a marketing plan taking full advantage of today’s digital tools? Have you built a comprehensive online presence for your practice?

Course Objectives:

  • Learn the importance of robust content for online ranking
  • Understand how to make your practice stand out online
  • See the benefits of using social media and online listings to promote your practice
  • Understand the necessity of mobile marketing

5-Star Strategies

Is your practice seeing stars? Word of mouth in the digital age includes online reviews. Is your practice consistently obtaining 5-star reviews? Learn how to improve your online reputation, manage your online presence, and leverage your strengths to increase new patient numbers.

Course Objectives:

  • Understand the roles that different aspects of your online presence play
  • Learn how to utilize the resources available to conveniently manage your online presence and reputation
  • Develop strategies for engaging with customers in ways that will garner  positive feedback online
  • Review ways to handle negative feedback that will reflect positively on your practice

Help With Yelp!

When people search for a new dentist online, your practice’s reviews will be displayed. What does your Yelp reputation say? Practices must have a plan in place to establish, promote, manage, and monitor a positive reputation online. Positive reviews will drive business to your practice while negative reviews can turn potential patients away. Learn the three steps to managing your online reputation: get found, stand out, and protect yourself from negative reviews.

Course Objectives:

  • Understand the rules and policies of the platform
  • Recognize the importance of consistent branding across Yelp and other online resources
  • Learn how to best utilize Yelp to your advantage

“Thanks for all the great ideas. I had thought about social networking but wasn't sure how to do it professionally. You gave us a lot of ideas on how to get started.”

Dr. Dorothy Rooney

Evaluate Your Online Score

In this hands-on course, Len will show you how to evaluate your practice’s online presence. Is your website holding you back? Is your social media strategy ineffective? Are you struggling to find ways to meaningfully connect with potential patients? Get ready to take a full look at your practice and identify areas of improvement that can lead to increased revenue. By maintaining a cohesive and personalized online brand, your practice could see exponential growth.

Course Objectives:

  • Understand the importance of controlling your online presence
  • Learn different ways to track and manage your online reputation
  • Develop strategies for utilizing all available resources
  • Learn how to establish and maintain a cohesive online brand

OMG! Bad Review! What to do?!

The perfect dental practice isn’t the one with perfect online reviews; it’s the one with an action plan for managing reviews. Receiving a bad review can produce a mix of emotions from anger to embarrassment. Len will share his techniques for earning positive reviews and handling bad ones in this 60-minute presentation.

Course Objectives:

  • Learn why your online reputation is important
  • Understand how various review websites work and how to maintain a presence on the biggest platforms
  • Learn how to better respond to negative customer feedback
  • Review ways you and your team can be garnering positive feedback from patients

Connect

Connect with Len for the latest course offerings, as courses are continuously updated.

Len's Speaker PacketInquire about booking LenPreview Len's Talks

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