Is your fee-for-service (FFS) practice struggling to stand out and get new patients? Beyond quality care, there are several things at play when it comes to marketing an FFS practice, and today we uncover the biggest barrier…your team.
My guest is Naiara Wireman, a practice development coach at SMC, and she specializes in delivering exceptional patient experiences and developing effective internal marketing strategies.
We dive into the importance of patient experience in fee-for-service practices, highlighting the need for consistent systems that ensure every patient interaction is top-notch. Naiara shares actionable strategies for internal marketing, training staff to communicate your practice's unique value, and why your team’s mentality is crucial in a fee-for-service model.
We also discuss innovative marketing approaches, ways to enhance the employee experience, and tips for handling patient calls effectively.
Tune in to discover how to elevate your practice and turn satisfied patients into raving fans.
PS. If you own a fee-for-service practice or work at one and are looking to grow your raving patients, book a free marketing strategy call with Naiara at SMC.
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Key Takeaways:
Introduction (00:00)
Meet Naiara Wireman & her entry into dentistry (01:45)
New ways to enhance patient experience (05:08)
The crucial role of team education in fee-for-service practices (10:21)
Enhancing the employee experience in the practice (15:37)
Marketing ideas for fee-for-service practices (20:05)
Free marketing strategy call offer + lightning round Q&A (28:40)
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Connect with Naiara:
Facebook: https://www.facebook.com/naiarawireman
Instagram: https://www.instagram.com/naiara_smiles/
LinkedIn: https://www.linkedin.com/in/naiara-wireman-8b0836249/
Email: Naiarawireman@gmail.com
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Learn about the upcoming Supercharge Your Dental Practice 2-day event in September here.
Use code RAVING to save $100 on registration.
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Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.
This podcast is sponsored by Dental Intelligence. Learn more here.
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here.
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!
