Are you looking to build your dental practice's following and engagement on social media platforms?

As social media algorithms evolve, dental practice owners must stay updated with the latest trends and online marketing techniques in order to remain competitive. So, what is the best strategy to attract more patients and position yourself as your community's dental practice of choice?

The first thing to consider is which social platform will better suit your needs and yield better results. But with so many options out there, it can be overwhelming to determine where to begin.

So, an excellent place to start is to determine your target audience; as a dental practice, you should always target a local audience. 

In this regard, the most efficient and user-friendly platforms to reach people in your backyard are Instagram and Facebook. On the other hand, TikTok can be harder to optimize locally, but it's still worth keeping an eye on it since this could change in the future - and the platform is hugely popular.

Understanding how the social media algorithm works is crucial to optimizing your social media account and driving an ROI. This might sound like a daunting task, especially for non-technical dental professionals. But in reality, there are a few simple yet effective strategies you can adopt to successfully market your practice on social media, grow your following, and get more new patients.

Do you want to learn more?

Tune in to this week's episode of 'The Raving Patients Podcast!'

Mary Robb is the CEO & founder of Social Practice, a strategic social media partner who utilizes creative storytelling to help your practice grow. Today, Mary joins me to share three effective social media marketing strategies to help you skyrocket your practice's online following and engagement. 

We also discuss which social media tactics work the best in 2022, the impact of video, and how to cultivate an online community of raving patients.

‍

Key Takeaways 

‍

• 3 social media marketing strategies to build your online following (00:00)
• How the social media algorithm works in 2022 (02:41)
• Simple way to get people to follow you back (12:56)
• Using social media to reach your target audience (18:03)
• The best thing you can do to market your dental practice today (20:44)
• The importance of involving your team in social media marketing (24:12)
• Why the patient experience is a vital part of social media marketing (25:33)

‍

Additional Resources

‍

Learn proven dental marketing strategies and online reputation management techniques at:

https://www.drlentau.com

Learn more about Social Practice at: http://social-practicetx.com/

This podcast is sponsored by Cloud Dentistry, the largest dental talent marketplace. Find out more at: http://www.clouddentistry.com/Len

This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/