Most practice owners approach marketing from a tactical perspective instead of creating a roadmap for achieving their objectives. As a result, many don't get the results they're looking for and end up wasting precious time and money. Fortunately, you can implement a few strategies right now to update your dental marketing and succeed in 2023!

Nicole Toudouze is the co-founder and CEO of Transcendental, a dental marketing company that helps practices develop and grow their business through strategic planning and data-driven insights. 

When Nicole entered the dental marketing space, she quickly noticed the need for more strategic thought in marketing programs for dental practices. With Transcendental, her main goal is to address this issue and help dentists understand marketing more strategically.

Instead of pushing products like videos or websites, Nicole's approach is about truly understanding what the practice is trying to achieve. You have to identify the problem you need to solve before you can come up with the solution!

For example, if your goal is more exposure and brand awareness, you would develop a different strategy than if you're looking to increase patient acquisition and retention.

Nicole believes that once you have defined your business objectives, then your strategy will naturally flush out. You don't jump straight to the tactics; you want to consider your targeting first. It's crucial to know your target audience because that will determine how you will reach and target them.

Do you want to learn more?

Tune in to this week's episode of 'The Raving Patients Podcast!'

Nicole joins me to share the nine most effective dental marketing strategies to succeed in 2023. We also discuss the importance of strategy development in driving growth and an impactful marketing program, how to develop a strong marketing foundation, and much more.

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Key Takeaways 

• The 9 most effective dental marketing strategies in 2023 (00:00)
• What is Transcendental, and how does it help dentists? (01:51)
• Defining your business objectives and your strategy (05:53)
• Why you need to develop a strong marketing foundation (20:32)
• What is integrated marketing? (26:17)
• The importance of having a good marketing agency (28:14)
• Lightning round Q&A (31:57)

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Additional Resources

Learn proven dental marketing strategies and online reputation management techniques at:

https://www.drlentau.com

This podcast is sponsored by Cloud Dentistry, the largest dental talent marketplace. Find out more at: http://www.clouddentistry.com/Len

This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/