Your website is the "heart" of your online marketing. With so much competition amongst dental practices, you need a website that will help you stand out from the pack.
The best way to achieve this is to show potential patients visiting your webpage what makes your practice unique. Nowadays, people have an eye for "cookie-cutter" websites, so the more you can personalize your website, the better your marketing presence will be.
One of the best strategies to stand out and have a more effective website is to showcase your reviews. However, here is where I've seen countless dental professionals miss the mark. They do all the hard work to earn dozens of five-star reviews, but they're nowhere to be found once you go to their website.
Not showcasing your reviews on your website is a huge missed opportunity, so it might be a good time for an update if you're not doing this yet!
Still, typing them manually on your website won't cut it. Anyone can write fake reviews, so there's no credibility on those. Instead, it's much better to embed the actual Google reviews on your website. This way, people visiting your website will know those are legitimate reviews coming directly from Google.
Fortunately, many plugins you can find online allow you to embed Google reviews directly on your website. Ensure that you're highlighting them prominently on your website, especially on your homepage - it's a fantastic way to let your customers speak for you and build an excellent reputation online.
If you want to learn more tips on building a successful dental website guaranteed to stand out and attract new customers, tune in to this week's episode of 'The Raving Patients Podcast!'
My guest is Kayvan Mott, co-founder of DocSites.com, a company specializing in helping dentists and doctors improve their marketing strategies and online presence.
We discuss the five essential elements your website needs to be effective with current and prospective patients. Tune in to learn how to showcase your practice better and leverage marketing tools like SEO and social media to increase your online visibility.
Learn more about online marketing and website management for dentists at https://www.docsites.com/
This podcast is sponsored by Cloud Dentistry, the largest dental talent marketplace. Find out more at: http://www.clouddentistry.com/Len
