Marketing should not be a stress point in your practice, and finding ways to support your team while still driving new business is vital. 

Still, I often see many practice owners missing the mark when creating digital marketing campaigns. 

Not only that, but a considerable number of dentists looking to attract patients for high-level dentistry procedures don't succeed with the usual digital marketing models. Often, they end up wasting a lot of money.

So what is the best way to ethically attract these qualified patients who want to spend money on these procedures?

Tyler Jorgenson, CEO of Four Sail Digital Marketing, joins me today to discuss precisely that.

Over the last four years, Tyler has focused on dentistry, helping dentists attract high-ticket (cosmetic veneer, implants) customers.

Tyler's philosophy around dental digital marketing boils down to applying 3 strategies:

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1. Dominate the basics

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Digital marketing basics like building online credibility via reviews and setting your Google or Apple business accounts right is essential. If you manage to dominate the basics, you're going to stand out from the other 80% of dentists who are not. 

2. Amplify your aces

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Every practice has that unique person who can accomplish what nobody else can do. When people call in their appointment, the closing rate is higher than everyone else's. Amplifying your aces is to place that best salesperson on autopilot. It means taking the best part of what your team is doing and then finding ways to work for you around the clock.

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3. Embrace Automation

Automation can help you create a meaningful experience for your patients without doing any manual work. For example, you can have an automation system that sends a text message to the patient with an image of the practice and a welcome message with their name. 

The idea is to look for ways to automate mundane processes so your desk person can be human and take care of the humans that come in through the doors. 

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If you enjoyed the read, listen to the full episode to learn more tips on developing successful dental marketing strategies, common marketing mistakes to avoid, and more!
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Key Takeaways 

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• Intro (00:00)
• Tyler's background and entrepreneurial journey (02:58)
• Why many dentists don't have solid digital marketing strategies (05:30)
• How Tyler added $1.25 Million in new business to one office (08:21)
• Marketing techniques to attract high-ticket customers (12:51)
• The 3 strategies to mastering digital marketing (20:14)
• How a lead automation system works (25:22)
• Lightning round questions (35:42)

Additional Resources

Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com‍

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Learn more about Four Sail here‍

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This podcast is sponsored by Cloud Dentistry, the largest dental talent marketplace. Find out more at: http://www.clouddentistry.com/Len