For many years now, I've been talking about how PPO write-offs should be a marketing expense.
After all, if you truly look at your numbers, you’ll notice that you waste a lot of money on PPO write-offs.
As business owners, we should be trying to maximize our profits and minimize our expenses, not the opposite, which is why today, I discuss how you can replace your PPO plan with… Google!
Yes, you’ve read it right, you can replace your PPO plan with Google.
Instead of participating with insurance companies and being held ransom by the write-offs that you have to take, take some of that money, and use it to attract patients that are going to pay your full fee using various marketing efforts.
If you’re not sure where to start, then you’re in luck, because I invited an expert on the podcast today.
His name is Naren Arulrajah and he is a self-made entrepreneur and the CEO of Ekwa Marketing, a company that helps dentists and other healthcare professionals dominate internet marketing, social media, mobile, and local search engine results.
Naren has over 18 years of experience helping dentists expand their businesses online and dominate Google.
In this episode, he and I will be discussing why PPO write-offs are a marketing expense, how to dominate on Google, how to track where you’re getting your patients from, and more.
Are you ready?
Let’s dive in.
Key Takeaways:
Introduction (00:00)
Meet Naren (01:50)
PPO write-offs as a marketing expense (02:50)
Replacing your PPO plan with Google (09:43)
6 things to do to dominate Google (14:47)
Tracking your patient sources (23:43)
Where do you stand? (29:56)
Quick Q&A (33:15)
Additional Resources:
Learn more about Naren Arulrajah:
LinkedIn: https://www.linkedin.com/in/naren-arulrajah/
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This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/
This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice.
