On this episode of the Raving Patients Podcast, Len sits down with Laura Nelson to discuss the importance of investing in your team.  

We tend to throw new employees to the "wolves" and then wait to see if they sink or swim.  We also limit our candidate pool so much by requiring people only have dental experience.  How about learning how to find the best personality and skill set for the job and then teach them dental?  Then making sure the team continually trains to ensure they are growing, learning and improving as they work and help grow the office.  The team can make or break a practice and unfortunately, that is the area that the dentist/owner is least trained.

Takeaways from this episode include: 

• Patients don't know if you are a good dentist or not - they know how they "feel" in the office - importance of patient experience
• Case acceptance starts before the very first phone call
• To build the right team you have to know how to hire well and importance of training
• Culture trumps everything.  The office culture is vital to team success

Laura Nelson is the founder of Front Office Rocks, the leader in on-demand training for dental practices. Laura witnessed first-hand that continual training was missing in the dental practice and built Front Office Rocks to be a 24/7 virtual resource for dental practices and offers training for the entire team.

Laura has authored hundreds of articles for leading dental publications and has published two books to help dentists discover their purpose and become true leaders of their practice, Step Away from the Drill and Hiring Without Hesitation: A How-To for Small Business Success. Laura is an international speaker, a member of many dental and national speaker associations and was recognized as one of Dental Product Report’s Top 25 Women in Dentistry.