Illegitimate reviews can severely harm your online reputation and are quickly becoming a persistent problem in the dental space.
In the last two years, Google removed 130 million fake reviews (almost 180,000 fake reviews per day!), and that's just the tip of the iceberg.
What's even more worrying about this issue is that not many dental professionals are aware of how massive it is. But how exactly can fake reviews harm your dental practice?
There are many different ways in which reviews can be used against you that you might not know.
One of the most common techniques unethical competitors use involves pulling out phrases from your five-star reviews and using them as their own. They can also look at your negative reviews and create advertising based on your negative feedback - essentially using those complaints as a value proposition to get potential clients to switch to their dental practice.
Do you want to learn more ways fake reviews are harming your dental practice?
Tune in to this week's episode of 'The Raving Patients Podcast'!
Curtis Boyd, Founder of The Transparency Company, joins me to discuss their innovative AI algorithm, which predicts whether a business has earned or purchased them online. We also share tips on identifying fake reviews and what you can do to protect yourself from deceptive marketing practices.
Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com
Learn more about The Transparency Company at: https://askfortransparency.com/
This podcast is sponsored by Cloud Dentistry, the largest dental talent marketplace. Find out more at: http://www.clouddentistry.com/Len
