What is the 'recipe' for dental practice growth?

Evan Lazarus is the CEO and Co-founder of Simple Impact Media, a boutique marketing and consulting firm specializing in local search, web design, digital advertising & practice growth. His diverse background has helped him shape the multi-pronged approach that Simple Impact provides for dental practice owners nationwide.

According to Evan, most dental professionals' practice growth strategies are often ineffective. While marketing efforts can focus on patient acquisition, this approach is not an accurate measurement of practice growth.

Moreover, practice growth and patient acquisition are entirely different things, and this confusion might lead to practice owners thinking their practice is indeed growing while the opposite might be true, thus overlooking genuinely effective practice growth strategies.

To truly gauge practice growth, Evan wants to know not only how many patients a practice receives but also how many patients the practice loses each month. He believes that without understanding the business and measuring the right metrics, you're simply wasting marketing dollars.

As Evan explains:

"Without understanding your business, you can burn your money. You can take a match to it. Because the marketing company isn't going to solve that problem."

Fortunately for you, in this week's episode of 'The Raving Patients Podcast,' Evan joins me to share five commonly overlooked dental practice growth strategies you need to know in 2023. Tune in to discover how to take your practice to the next level! 

We explore some characteristics of both successful and stagnant practices, understanding your KPIs, and how to invest in your office and teams. Evan also shares valuable insights on accurately determining dental practice growth, budgeting, and understanding patient lifetime value.

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Key Takeaways 

• 5 overlooked dental practice growth strategies you need to know in 2023 (00:00)
• The two pillars of dental practice growth (02:21)
• The importance of understanding your KPIs (04:22)
• Why getting new patients does not equal practice growth (06:40)
• Patient lifetime value explained (11:27)
• Are you spending the right amount of money on marketing? (13:41)
• How to determine what's stopping your business from growing (16:19)
• The difference between a growing practice and a contracting practice (20:57)

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Additional Resources

Are you ready to take your dental business to the next level? Register for my live event today at:

https://superchargeyourdentalpractice.com/

*** Use the promo code "RAVING" to get $100 off!

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Learn proven dental marketing strategies and online reputation management techniques at:

https://www.drlentau.com

This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/

This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/