Fred is the co-founder of 1-800-DENTIST and served as the CEO for over 20 years. He started his journey in the big agency advertising world and later shifted his life's work to gaining the attention of consumers and then matching them with dentists.

Through their 24-hour live call center based in Los Angeles, Fred and his team field more than 12,000 contacts a day from various media sources; including, national television, local radio, bidding on more than 1 million keywords in any given month, and cell phone advertising.

Because 1-800-DENTIST is the largest dentist referral service in the country, Fred has had the opportunity to meet some of the most successful dentists in the U.S. He is animate about learning from these dentists and has consolidated much of this knowledge into his book.

Throughout the year, Fred also lectures on practice marketing and has spoken at major dental shows like Greater New York Dental Meeting, The Best Seminar Ever, The Townie Meeting, and most recently Harvard School of Dental Medicine. To give back to the community, he also speaks to study groups and at client appreciation days, sponsored by dental products companies or specialists.